Bio-Rad Laboratories Corporate Branding
This is Bio-Rad.
Bio-Rad Laboratories, Inc. was founded in 1952 in Berkeley, California by David and Alice Schwartz. Today, from humble beginnings, the company has a market capitalization of over $4 billion dollars—and I bet you’ve never heard of them.
The company was initially engaged in the development and production of specialty chemicals used in biochemical, pharmaceutical, and other life science research applications. But today, Bio-Rad supplies life science research, healthcare, chemistry, and other markets with products and systems to separate complex chemical and biological materials and to identify, analyze, and purify their components.
The Bio-Rad Corporate Communications group has worked with 405 Group since 2005 on various projects—from annual reports to marketing collateral. All writing, design, art direction, illustration and photography, and production is handled by 405 Group. We also continue to work closely with their group on brand positioning, sales campaigns and themes, and corporate imagery.
Client
- Bio-Rad Laboratories
Branding Categories
- Corporate Brochure
- Annual Reports
- Sales Collateral
- Brand Strategy & Implementation
- Corporate Collateral
- Photography
“The company was founded with the idea of providing useful products to advance scientific discovery.”Norman Schwartz, CEO and President, Bio-Rad
Bio-Rad Corporate Communications has worked with 405 Group since 2005 on their annual report design. All writing, design, art direction, illustration, photography, and production is handled by 405 Group. We also continue to work closely with their group on brand positioning, sales campaigns and themes, and corporate imagery.
