Is there anything more “California” than Silicon Valley? Somewhere between a technical college and Stanford—CUSV teaches the real-world engineering skills that potential employers are looking for… in an entrepreneurial setting.

California University Silicon Valley (CUSV) is a new grad school in California where students learn from instructors with titles like CEO, CIO, CFO, COO, Sr Manager, Marketing SVP, Venture Fund Manager, and other real industry positions.

We had a unique opportunity to start from the ground up with the entrepreneurial founders of CUSV to create an education brand identity that would resonate with students and faculty alike. Our work involved strategy, naming, identity design, creative writing, web design, collateral system design, and tradeshow production.