We helped rebrand this state foundation to better reflect their current mission: to promote responsive health policy in Kentucky.

In addition to it’s bluegrass and it’s bourbon, unfortunately, Kentucky also has one of the highest rates of childhood obesity in the nation. Working to address the unmet health care needs of Kentuckians, the Foundation for a Healthy Kentucky focuses on areas that include promoting responsive health policy and investing in Kentucky’s future.

The website and brand identity was as outdated as the State’s healthcare system—badly in need of an overhaul. We brought the Foundation into the 21st century with a new foundation design re-brand of the identity and CMS-driven website, as well as a comprehensive system for printed collateral.

Our work involved brand strategy, naming, identity design, creative writing, web design, collateral system design, and tradeshow production.