“Luck is what happens when preparation meets opportunity.”

Seneca said that. But it states perfectly the approach by this new breed of dreamers. Vertex Ventures seeks founders who want to tackle fundamental challenges. People who identify with a problem that can never truly be solved and want to grow a multi-billion dollar business in its pursuit. And to that end, they’ve brought together some of the best minds from Silicon Valley, Israel and Asia to create a global venture fund to do more than just improve the status quo—they want to make a dent in the world.

We worked with leaders at Vertex to create a unifying brand that would speak to audiences globally. It started with a new brand identity—first for the U.S. guys in Silicon Valley, then for the other offices in Israel, Singapore, India and Taiwan. Then we applied regional thinking to a flavor of the website for each office that would resonate with local entrepreneurs and investors.